BARC receives official registration from MIB

30 Jul,2015

By A Correspondent

 

As per a communique received from BARC, the ioint industry body has been granted registration for operating as Television Rating Agency under the Policy Guidelines for Television Rating Agencies in India by the Ministry of Information and Broadcasting. It may be recalled that at the time of the launch of BARC’s release of data, there were some hiccups with the MIB on the issue were sorted out.

 

Meanwhile, TAM has also issued a statement which reads: “As per the last update received from MIB officials on TAM’s registration under Policy guidelines dated 16th Jan, 2014, they informed us that TAM’s registration is under process”.

 

The question of course is that why do both these operators need to register themselves to operate in the business of television audience measurement.

 

Return to the licence raj?!

 

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