Bang in the Middle bags IndiaMart’s creative mandate

28 Jul,2015

By A Correspondent

 

IndiaMART, an online marketplace connecting buyers and suppliers has announced the appointment of Bang in The Middle as its creative agency. The agency would be responsible for driving integrated marketing communication for IndiaMART, which would involve formulation of brand strategy and brand communication and management across traditional and digital media.

 

Sumit Bedi

According to Sumit Bedi, Vice President, Marketing, IndiaMART said, “IndiaMART has had an exciting growth journey since inception in 1996, and we are looking forward to further fortify our position in the market through unique and innovative branding approach. We were looking for a partner who could understand both, traditional and digital mediums and deliver a seamless brand experience to our audience. With Bang in the Middle, we got exactly what we were looking for. We are delighted to be associated with them and are confident that they would help us craft the ongoing journey of growth.”

 

Naresh Gupta

Naresh Gupta, Managing Partner, Bang in the Middle said, “IndiaMART was one of the earliest businesses to harness the power of Internet in the industry, and is a leading player in the online space today. Being their creative agency, we are committed to deliver best-in-class creative solutions, which are in perfect congruence with their overall business objectives. It is an extremely prestigious assignment for us and we look forward to add value.”

 

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