Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch

08 Jul,2015

By A Correspondent

 

UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name РArr̩. The venture plans to go live with Arr̩ later this calendar year.

Arré is an original content destination that will be a unique storytelling platform across genres and formats.

 

Arré, according to a communique, will express itself across mediums, from text to graphic art to podcasts and video in multiple genres such as reality and fiction, factual and opinionated as well as pure entertainment. Arré is working with collaborators across the spectrum in developing original content; from writers, artists, journalists and storytellers to independent filmmakers, established production houses as well as upcoming talent in fiction, reality and non-fiction genres.

Said B.Saikumar, Founder and Managing Director, UDigital: “Arré was born out of the need to create a truly disruptive digital product. Our philosophy is to continuously challenge the ‘moulds’ of format, media and structure to create content that is reflective of good storytelling in a digital environment. Much like the name, we hope to make Arré, the brand, a part of daily conversation in India and globally!”

The logo and visual identity of Arré is being designed and developed by Area 17, an interactive agency that has worked with Vice, Quartz, The Atlantic, Style.com, Facebook, Pinterest and more.

 

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