AAAI to present Lifetime Achievement Award to Bobby Sista

02 Jul,2015

By A Correspondent


The Advertising Agencies Association of India announced that this year’s AAAI Lifetime Achievement Award will be given to Shambhu Venkatrao Sista popularly known as Bobby Sista. This Award is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry.


Bobby Sista has been one of the stalwarts of Indian Advertising. Known for his professional integrity, he constantly fought to ensure ethical business practices in a fiercely competitive profession. In 1970, after brief stints in Suhrid-Geigy and Readers Digest, he took charge of Sista’s Private Ltd, an agency founded by his father, the late Venkatrao Sista, a pioneer of Indian Advertising and one of the first Indians to establish a full-fledged advertising agency, in 1934.


Always committed to the growth of the Advertising profession and its image, Bobby Sista has held important offices in many industry bodies. He was Vice-President of the Advertising Agencies Association of India (AAAI) for two terms. During his association with AAAI, Bobby played an important role in liaising with the government on numerous industry matters. He was also the founding member of Advertising Club Bombay!


After his innings in the advertising industry, Bobby has been associated with a variety of social causes like ActionAid (an U.K. based Charity and the parent organisation of Partners in Change) , Sukhi Pariwar – an integrated Health Services and Family Planning Programme working successfully in Pune district, Citizens Council for a Better Tomorrow (CCBT), Mumbai. He is an Executive Committee Member of the Council for Fair Business Practices (CFBP), Mumbai. He also helped to set up the first Jaipur Foot Centre outside Jaipur. This was under the aegis of the Anga Karunya Kendra in Bangalore of which he is the Founder-Trustee. Currently as an Executive Trustee of Population First, he is actively pursuing the task of enhancing communications component of Government programmes and mobilizing the communication industry and media to create a people’s movement for social development and gender sensitization through his ‘Laadli’ initiative.


Making the announcement, Dr. Ambi M G Parameswaran, President, AAAI, stated that “Bobby Sista is an industry veteran whose agency did some truly pioneering work in the 70’s, 80’s and 90’s. It is admirable that even after leaving the advertising business he has tirelessly worked for numerous worthy causes for social development. He is an inspiration to all of us!”


The AAAI Lifetime Achievement Award will be presented to Mr Sista on 31st July 2015 in Mumbai.


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