Zee, India Today big gainers as BARC India releases individual ratings

05 Jun,2015

By A Correspondent

 

Joint industry body BARC India has rolled out its first set of data on individual viewership starting with Week 21 of calendar year 2015. That’s Saturday, May 23 to Friday, May 29, 2015. Starting Week 21, of BARC India will get both – household and individual viewership ratings data on their BARC India Media Workstation (BMW) user software.

 

The following are the highlights from Week 21 of the data release:

:: Among Hindi GECs, Zee TV moves up to No 3 position in Individual ratings data from its earlier No 4 position in Household ratings data (HSM 1L+ C&S)
:: CNBC TV 18 is the clear leader amongst English Business News Channel (All India 1L+ C&S). This is important given the major ads by rival ET Now claiming supremacy
:: IPL 49.4 mn individuals in 20.7 mn homes spent average of 1hr 8 mins watching the IPL Final. This corresponds to 11.24 mn Rat’000s (Between 7:30pm to 1:00am) (All India 1L+ C&S) – Combined for Sony Max, Sony SIX, Sony Six HD. BARC India categorises Max as a sports channel given the IPL telecast.
:: Even as Times Now leads the English news category, India Today with its new brand name (from Headlines Today) has higher Reach and is No 2 this week (All India 1L+ C&S)
:: Colors is primetime Hindi GEC leader in Individual ratings, ahead of Star Plus (7:00pm to 11:30pm) (HSM 1L+ C&S)
:: Star Plus is leading Hindi GEC channel of the country (HSM 1L+ C&S)
:: Sun TV is a dominant leader in Tamil Nadu market (1L+ C&S)
:: Colors Kannada is the market leader in Karnataka market (1L+ C&S)
:: Pogo is the market leader in Kids category (All India 4-14 yrs 1L+ C&S), marginally ahead of Nick.
:: Discovery is the leader in the infotainment category (All India 1L+ C&S)
:: Zee Telugu is a dominant leader in AP/Telangana market (1L+ C&S)

 

Said Partho Dasgupta, CEO, BARC India:“While all Broadcasters were using the household data to their benefit – now with individual data releasing, media planners, buyers and advertisers will make the most of it too. This is the next launch in series of phased launches for the world’s largest and most modern audience measurement system.”

 

FIRST LOOK AT DATA FOR WEEK 21 – SATURDAY 23rd TO FRIDAY 29th MAY 2015.

 

1. Hindi GEC – Top 10

Top 10 Channels

HSM (1 Lac+ C&S Individuals)

Hindi GEC

Wk 21

Rat´000 {Sum}

Star Plus

406,152

Colors

361,133

Zee TV

232,395

Life Ok

224,480

Sony Sab

187,228

Sony Entertainment Television

135,127

&TV

77,090

Zee Anmol

37,058

Rishtey

32,943

Star Utsav

32,265

 

2.  Hindi GEC – Top 3 (Prime Time)

Top 3 Channels (1900 – 2300)

HSM (1 Lac+ C&S Individuals)

Hindi GEC

Wk 21

Rat´000 {Sum}

Colors

212,418

Star Plus

206,654

Zee TV

131,215

 

3. Hindi Movies – Top 3

Top 3 Channels

HSM (1 Lac+ C&S Individuals)

Hindi Movies

Wk 21

Rat´000 {Sum}

Zee Cinema

175,798

Star Gold

170,535

Movies OK

124,634

 

4. Tamil GEC – Top 3

Top 3 Channels

TN /Pondichery (1 Lac+ C&S Individuals)

Tamil GEC

Wk 21

Rat´000 {Sum}

Sun TV

273,090

KTV

98,006

Star Vijay

82,015

 

5. Telugu GEC – Top 3

Top 3 Channels

AP/ Telangana (1 Lac+ C&S Individuals)

Telugu GEC

Wk 21

Rat´000 {Sum}

Zee Telugu

105,282

Gemini TV

95,704

Maa TV

90,063

 

6. Bangla GEC – Top 3

Top 3 Channels

West Bengal (1 Lac+ C&S Individuals)

Bangla GEC

Wk 21

Rat´000 {Sum}

Star Jalsha

73,916

Zee Bangla

47,864

Jalsha Movies

15,104

 

7. Marathi GEC – Top 3

Top 3 Channels

Mah/Goa (1 Lac+ C&S Individuals)

Marathi GEC

Wk 21

Rat´000 {Sum}

Zee Marathi

84,084

Zee Talkies

38,266

Colors Marathi

21,620

 

8. Sports – Top 3

Top 3 Channels

All India (1 Lac+ C&S Individuals)

Sports

Wk 21

Rat´000 {Sum}

Sony MAX

256,640

Sony SIX

51,286

Ten Sports

41,773

 

9. Hindi News – Top 3

Top 3 Channels

HSM (1 Lac+ C&S Individuals)

Hindi News

Wk 21

Rat´000 {Sum}

Aaj Tak

26,410

ABP News

22,898

India TV

22,487

 

10. English News – Top 3

Top 3 Channels

All India AB Males 22+ (1 Lac+  C&S Individuals)

English News

Wk 21

Rat´000 {Sum}

Times Now

497

India Today

175

CNN IBN

155

 

11. Kids – Top 3

Top 3 Channels

All India 4-14 yrs (1 Lac+ C&S Individuals)

Kids

Wk 21

Rat´000 {Sum}

Pogo TV

57,262

NICK

57,226

Disney Channel

39,161

 

12. Infotainment – Top 3

Top 3 Channels

6 Mega Cities AB (1 Lac+ C&S Individuals)

Infotainment

Wk 21

Rat´000 {Sum}

Discovery

5,776

Animal Planet

4,996

History TV18

4,100

 

13. English Business News – Top 3

Top 3 Channels

All India AB Males 22+ (1 Lac+  C&S Individuals)

English Business News

Wk 21

Rat´000 {Sum}

CNBC TV 18

127

ET Now

94

NDTV Profit & NDTV Prime

28

Like earlier, BARC India will be releasing data for 1 lakh+ Cable and Satellite (C&S) markets which corresponds to a sample size of 47,293 Individuals and 10,760 Households utilising 12,000 Households data.

Individual viewership ratings data will now be available in following cuts:

 

Gender: Male, Female

NCCS – The New SEC: New SEC A, New SEC B, New SEC C, New SEC D/E

Life stages will be reported through relevant age cuts as follows:

Kids (4-8 yrs), Tweens & Schoolers (9-14 yrs), Youth (15-21 yrs), Young Adults (22-30 yrs), Adults (31-40 yrs), Peak (41-50 yrs), Mature (51-60 yrs), Seniors (61 yrs+)

 

Facts About BARC India for a recap:

  • Phase I: 1L+ C&S HHs – Empanelled – 12,000, Reporting – 10,760 households (1L+ C&S). Household universe is 54.99 mn and corresponding Individual Universe will be 231.67 mn.

 

  • Phase II: Including Less than 1 Lac – Urban + Rural – Empanelled – 22,000 HH, Reporting – 20,000 HH
  • 6 control variables -  Population Class, NCCS,  Gender, Education of Individuals, Mother Tongue, Household Size

·  Reporting Parameters are as follows:

o   Minute by Minute Data

o   Weekly Reporting

o   Week Definition – Saturday to Friday

o   Release Day – Thursday

o   Reporting at Individual and Household Level

 

 

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