By A Correspondent

 

Joint industry body BARC India has rolled out its first set of data on individual viewership starting with Week 21 of calendar year 2015. That’s Saturday, May 23 to Friday, May 29, 2015. Starting Week 21, of BARC India will get both – household and individual viewership ratings data on their BARC India Media Workstation (BMW) user software.

 

The following are the highlights from Week 21 of the data release:

:: Among Hindi GECs, Zee TV moves up to No 3 position in Individual ratings data from its earlier No 4 position in Household ratings data (HSM 1L+ C&S)
:: CNBC TV 18 is the clear leader amongst English Business News Channel (All India 1L+ C&S). This is important given the major ads by rival ET Now claiming supremacy
:: IPL 49.4 mn individuals in 20.7 mn homes spent average of 1hr 8 mins watching the IPL Final. This corresponds to 11.24 mn Rat’000s (Between 7:30pm to 1:00am) (All India 1L+ C&S) – Combined for Sony Max, Sony SIX, Sony Six HD. BARC India categorises Max as a sports channel given the IPL telecast.
:: Even as Times Now leads the English news category, India Today with its new brand name (from Headlines Today) has higher Reach and is No 2 this week (All India 1L+ C&S)
:: Colors is primetime Hindi GEC leader in Individual ratings, ahead of Star Plus (7:00pm to 11:30pm) (HSM 1L+ C&S)
:: Star Plus is leading Hindi GEC channel of the country (HSM 1L+ C&S)
:: Sun TV is a dominant leader in Tamil Nadu market (1L+ C&S)
:: Colors Kannada is the market leader in Karnataka market (1L+ C&S)
:: Pogo is the market leader in Kids category (All India 4-14 yrs 1L+ C&S), marginally ahead of Nick.
:: Discovery is the leader in the infotainment category (All India 1L+ C&S)
:: Zee Telugu is a dominant leader in AP/Telangana market (1L+ C&S)

 

Said Partho Dasgupta, CEO, BARC India:“While all Broadcasters were using the household data to their benefit – now with individual data releasing, media planners, buyers and advertisers will make the most of it too. This is the next launch in series of phased launches for the world’s largest and most modern audience measurement system.”

 

FIRST LOOK AT DATA FOR WEEK 21 – SATURDAY 23^rd TO FRIDAY 29^th MAY 2015.

 

1. Hindi GEC – Top 10

Top 10 Channels	HSM (1 Lac+ C&S Individuals)
Hindi GEC	Wk 21
	Rat´000 {Sum}
Star Plus	406,152
Colors	361,133
Zee TV	232,395
Life Ok	224,480
Sony Sab	187,228
Sony Entertainment Television	135,127
&TV	77,090
Zee Anmol	37,058
Rishtey	32,943
Star Utsav	32,265

 

2.  Hindi GEC – Top 3 (Prime Time)

Top 3 Channels (1900 – 2300)	HSM (1 Lac+ C&S Individuals)
Hindi GEC	Wk 21
	Rat´000 {Sum}
Colors	212,418
Star Plus	206,654
Zee TV	131,215

 

3. Hindi Movies – Top 3

Top 3 Channels	HSM (1 Lac+ C&S Individuals)
Hindi Movies	Wk 21
	Rat´000 {Sum}
Zee Cinema	175,798
Star Gold	170,535
Movies OK	124,634

 

4. Tamil GEC – Top 3

Top 3 Channels	TN /Pondichery (1 Lac+ C&S Individuals)
Tamil GEC	Wk 21
	Rat´000 {Sum}
Sun TV	273,090
KTV	98,006
Star Vijay	82,015

 

5. Telugu GEC – Top 3

Top 3 Channels	AP/ Telangana (1 Lac+ C&S Individuals)
Telugu GEC	Wk 21
	Rat´000 {Sum}
Zee Telugu	105,282
Gemini TV	95,704
Maa TV	90,063

 

6. Bangla GEC – Top 3

Top 3 Channels	West Bengal (1 Lac+ C&S Individuals)
Bangla GEC	Wk 21
	Rat´000 {Sum}
Star Jalsha	73,916
Zee Bangla	47,864
Jalsha Movies	15,104

 

7. Marathi GEC – Top 3

Top 3 Channels	Mah/Goa (1 Lac+ C&S Individuals)
Marathi GEC	Wk 21
	Rat´000 {Sum}
Zee Marathi	84,084
Zee Talkies	38,266
Colors Marathi	21,620

 

8. Sports – Top 3

Top 3 Channels	All India (1 Lac+ C&S Individuals)
Sports	Wk 21
	Rat´000 {Sum}
Sony MAX	256,640
Sony SIX	51,286
Ten Sports	41,773

 

9. Hindi News – Top 3

Top 3 Channels	HSM (1 Lac+ C&S Individuals)
Hindi News	Wk 21
	Rat´000 {Sum}
Aaj Tak	26,410
ABP News	22,898
India TV	22,487

 

10. English News – Top 3

Top 3 Channels	All India AB Males 22+ (1 Lac+  C&S Individuals)
English News	Wk 21
	Rat´000 {Sum}
Times Now	497
India Today	175
CNN IBN	155

 

11. Kids – Top 3

Top 3 Channels	All India 4-14 yrs (1 Lac+ C&S Individuals)
Kids	Wk 21
	Rat´000 {Sum}
Pogo TV	57,262
NICK	57,226
Disney Channel	39,161

 

12. Infotainment – Top 3

Top 3 Channels	6 Mega Cities AB (1 Lac+ C&S Individuals)
Infotainment	Wk 21
	Rat´000 {Sum}
Discovery	5,776
Animal Planet	4,996
History TV18	4,100

 

13. English Business News – Top 3

Top 3 Channels	All India AB Males 22+ (1 Lac+  C&S Individuals)
English Business News	Wk 21
	Rat´000 {Sum}
CNBC TV 18	127
ET Now	94
NDTV Profit & NDTV Prime	28

Like earlier, BARC India will be releasing data for 1 lakh+ Cable and Satellite (C&S) markets which corresponds to a sample size of 47,293 Individuals and 10,760 Households utilising 12,000 Households data.

Individual viewership ratings data will now be available in following cuts:

 

Gender: Male, Female

NCCS – The New SEC: New SEC A, New SEC B, New SEC C, New SEC D/E

Life stages will be reported through relevant age cuts as follows:

Kids (4-8 yrs), Tweens & Schoolers (9-14 yrs), Youth (15-21 yrs), Young Adults (22-30 yrs), Adults (31-40 yrs), Peak (41-50 yrs), Mature (51-60 yrs), Seniors (61 yrs+)

 

Facts About BARC India for a recap:

• Phase I: 1L+ C&S HHs – Empanelled – 12,000, Reporting – 10,760 households (1L+ C&S). Household universe is 54.99 mn and corresponding Individual Universe will be 231.67 mn.

 

• Phase II: Including Less than 1 Lac – Urban + Rural – Empanelled – 22,000 HH, Reporting – 20,000 HH
• 6 control variables -  Population Class, NCCS,  Gender, Education of Individuals, Mother Tongue, Household Size

·  Reporting Parameters are as follows:

o   Minute by Minute Data

o   Weekly Reporting

o   Week Definition – Saturday to Friday

o   Release Day – Thursday

o   Reporting at Individual and Household Level