Videocon Telecom to invest 120 cr on Brand & Communication

15 Jun,2015

By A Correspondent


Videocon Telecom, the telecom arm of the Indian conglomerate Videocon Group, is all set to connect with forward-looking, modern youth segment and extend its presence in the market. With Emerging Indians as its newly defined target audience the company has aggressive marketing and branding plans to capture the market. This fiscal year, Videocon Telecom will invest Rs 120 crore on Brand & Communication to connect with the fast emerging young mobile phone subscribers from Tier II and smaller towns.


The company has roped in Gauahar Khan as its brand ambassador. With the new brand face that reflects the aspirations of the young India, the telco intends to reach out to its consumer with vibrant and energetic approach.


In a short span of two years, the brand has emerged as one of the most preferred and fastest growing telecom players attaining the trust of over 10 Million consumers. The telco has attained leading position in its four operating circles with clear incremental customer market share leadership in Punjab and Haryana Telecom circles. Gauahar Khan’s popularity and immense youth appeal shall complement young and vibrant brand like Videocon Telecom, which engages the mass consumers via its innovative and excellent telecom services.


Arvind Bali, Director & CEO, Videocon Telecom said, “Change is always good and refreshing and brings in vibrancy in the environment. We are pleased to add the noted celebrity, Gauahar Khan into our Videocon Family. Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit- young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level.”


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