Tweet hashtag #BARCTweet to get TV toplines

04 Jun,2015

By A Correspondent


BARC India has partnered Twitter to offer weekly television viewership data on the go. This service is available free of charge even to non-subscribers.


If one is looking for some particular data, all you have to do is tweet with the hashtag #BARCTweet followed by your request and you will receive a reply from @BARCIndia with the data.


The aim is to create an aura of transparency and to engage with television viewers, stakeholders, broadcasters, advertisers and media agencies across the industry in India. Speaking about the service, Partho Dasgupta, CEO, BARC India says: “In keeping with our focus on technology, BARC India is geared to connect with all who are keen on knowing more about the television audience measurement service in India and are therefore proud to present a World First with the launch of hashtag #BARCTweet with the Twitter India team.”


This effort by BARC in association with Frrole; a Social Data Intelligence Setup manning the backend software, will also help reach out directly to customers on a digital platform.


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