Triple A Asset Awards confers recognition on DDB Mudra Group and Deutsche Bank

19 Jun,2015

By A Correspondent


In an award ceremony organized at Hong Kong, DDB Mudra Group and Deutsche Bank were awarded with Triple A Assets Awards by Asset Publishing and Research Ltd. for being the Best Cash Management Solution in India.


The Asset Triple A Awards are Asia’s defining recognition for excellence in the financial industry. This reputation has been built upon the stringent methodology, combined with the rigorous approach to the selection of the winners of the coveted Triple A (Asset Asian Awards). The awards are adjudicated by The Asset’s Board of Editors who collectively have several decades’ worth of evaluating industry awards in Asia.


The recognition was conferred on DDB Mudra Group and Deutsche Bank following a stringent awards process which involved a formal written submission, a half-day assessment meeting with the independent judging panel, and client interviews and feedback.


The award winning entry by the agency and Deutsche Bank explained the initiatives undertaken by DDB Mudra Group to start a major integration project with Omnicom and how the agency reviewed its banking and cash management requirements to ensure it was positioned for growth and global performance. Deutsche Bank has been engaged with the group, locally over the last one and a half year advising them on their cash pool across multiple legal entities; this partnership was based on the Deutsche Bank’s in-depth understanding of this highly regulated subject. As a part of re-evaluation of its banking in 2014, the agency was looking to identify potential areas of efficiency based on automation, technology & improved risk controls. Deutsche Bank’s thorough understanding of the industry along with a detailed knowledge of the agency’s systems & processes was key in customizing solutions.


Anurag Bansal

On receiving the award, Anurag Bansal, Chief Financial Officer, DDB Mudra Group quoted, “It is our honor to receive the Triple A Assets Award for ‘Best Cash Management Solution in India’ by the Asset, which comes as a validation to the continuous innovation of our financial solutions that answers to our organization’s needs. We look forward to continuing in excelling in the development of our processes and methodology to what best fit the ever growing needs of our business. The Cash Pooling Mechanism and Virtual accounts ensure a dramatic shift from disjointed cash management activities to strategically aligned tangible outcomes.”




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