The Mob takes charge

25 Jun,2015

By A Correspondent

 

Chraneeta Mann, till recently National Creative Director of Rediffusion Y&R, and Nitin Suri, former National Creative Director of Dentsu and till recently Partner at FHO (From Here On) have come together to form The Mob.

 

The Mob will be India’s first ‘mobile first’ agency and will be HQ-ed out of Gurgaon.

 

“More and more communication is being consumed through the increasing plethora of devices available at our fingertips, allowing a convergence of brandspeak, digital and interactive communication on what we call the ‘personal screen’ – our window to the way the world lives, buys, chats, works/networks and entertains itself today. The nuance of the mobile is very interactivity driven and weaving exceptional design and ease of interaction into the UI is essential today. We see a big opportunity in crafting content particularly for this space and hope to lead the way in creating mobile solutions that enhance the relevance and impact of mainline communication,” says Chraneeta Mann.

 

The Mob has already started work on a couple of brands including some initial work with Yes Bank. A corporate identity project is also being done for Sandeep Goyal owned Tango Media. A team of 16 is already on board. “Yes, business is good. We should be signing on at least one larger client next week,” added Suri.

 

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