The IPL8 wrap-up from TAM

12 Jun,2015


By Our Research Editor


Although TAM is not being officially followed by most top broadcasters and media agencies, the fact is that many still look at it with reasonable intent.


And until there’s some historic data available with BARC, comparisons with programming of yore is impossible. Given this, it makes sense to compare IPL 8 viewership data with that of the previous edition.



What the TAM Sports PowerPoint Screenshare here offers is:

Comparison of IPL 8 and IPL 7 viewership:

  • Top 10 matches of IPL 8
  • Match wise rating of IPL matches
  • Audience Profile of IPL 8
  • Top 3 metros and Top 5 states contributing to IPL 8 viewership


A look at Advertising: 

  • Count of brands in IPL 8 and IPL 7
  • Top 10 brands in Commercial, On-screen and Instadia Advertising
  • Rank shift of top 10 categories in commercial advertising (IPL 8 vs. IPL 7)
  • Celebrity endorsement during IPL 8 commercial breaks
  • Celebrity endorsement trend since IPL 4


Read on.


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