TAM DataCheck: Sports genre gained 21% viewership in Wk 25,2015

29 Jun,2015

By A Correspondent


The sports genre has seen a 21% viewership gain in Week 25 of 2015, as per analysis conducted by S-Group, the analytical arm of TAM Media Research. The recent India-Bangladesh first ODI saw a viewership growth of approx 120%  with reference to the previous India-Bangladesh encounters in 2014.



  • The increase in viewership levels is majorly because of increase in TSV levels in the current week
  • Star Sports 1, Star Sports 3 & Ten Sports have seen a major growth in the week 25 2015.
  • Ind vs Ban 1st ODI & WWE- Money in the bank feature in the top programme list in wk 25 2015

  • Current Ind/Ban 1st ODI has seen a viewership growth of approx 120%  w.r.t previous Ind/Ban encounters in 2014.

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