Suhana unveils brand TVC with ‘Tastemakers of India’ credo

16 Jun,2015

By A Correspondent

 

Suhana, in their latest Brand TVC, emphasize their positioning as the ‘Tastemakers of India’. The concept of the TVC, devised by Setu Advertising, focuses on the message that Suhana was a brand that knew and understood local flavours and empowered people from all over India to recreate these flavours in their own kitchens.

 

“Diversity is India’s greatest characteristic. It is also an advertiser’s biggest challenge, because every 100-200 kilometers tastes, preferences and cultural nuances keep changing. And when it comes to food, this ‘change’ was even more distinct. For a brand like Suhana, which was so closely associated with food, this was the barrier that needed to be breached,” said Rugwed Deshpande, Director (Setu Advertising).

 

The TVC features four families, one each from the North, East, West and South of India. Each family is composed to allow the expression of different relationships – mother and daughter, newlyweds, an expectant couple and a father, mother and son. Food, and exploring new flavours, is the central theme that binds all these families together. And the narrative further draws us in, ending with strategic thought process summed up in one line – ‘Aab Jab Chahe, Jo Chahe, Banayega India. Dil Khush Kar Dala Kahega India’.

 

The TVC is currently being aired across primetime slots of several popular GEC channels like Star Plus, Colours, Sony and a few news channels as well.

 

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