By A Correspondent

Skore Condoms has unveiled the newest variant Skore Cool. Skore Cool has something exciting for both partners. The product has two ‘cool’ features to it – a special cooling lubricant, on both sides, and a cooling mint flavor as well. In addition, natural climax delay and dotted texture make Cool the preferred choice for more reasons than one.

The communication is centered around the counterpoint to the product proposition. The commercial for Cool is currently on air. “Many ways to heat up,” the line says, adding, “but one way to cool.”

Latest in the brand’s long line of dialogue-free films, the storyline captures how the introduction of a fitness buddy into a regular workout regimen changes the routine to a celebratory, almost-sensual experience.

“Brand Skore is a young brand, and a brand for the young too, at the same time,” says Vishal Vyas, General Manager, Marketing, TTK-PDL. “The ecosystem of our consumers includes the subset of gyms, dance floors and pubs. To its energetic inhabitants, “Cool” finds high brand and product relevance.”

“In its essence it’s a boy-meets-girl film. But the gym provided a locational device for a hot twist to the tale,” says Sunil Thoppil, Vice President, McCann, the creative agency for brand Skore