Shine revamps mobile app with new features

11 Jun,2015

By A Correspondent

 

With increasing role of mobile phones in the job search domain, Shine.com is targeting to become a ‘mobile-first’ company where the entire registration and job search process for a jobseeker can happen on a mobile phone. Apart from simplifying user flows on mobile, Shine.com has also added an exclusive feature on its mobile app that lets jobseekers discover their personal networks to find people in companies where they want a job.

 

Commenting on this unique feature, Zairus Master, Business Head – Shine.com, said, “For us to give value to jobseekers and recruiters, we make innovative uses of technology that would take the industry ahead. Our research pointed us to a seminal study that says that your next career move is likely to come from people who are not our closest friends but are likely to connect you to professional circles that you don’t have access to. Building on this insight, we have added a new feature to our mobile app which let candidate discover their network to improve their job chances.”

 

While talking about the idea behind the new campaign for this product, Rajan Bhalla, Group CMO, HT Media Limited, said, “With our focus on the mobile first approach, the key benefit which we wanted to highlight was that now jobs are available at your fingertips “Anytime & Anywhere”. This demanded the brief to be sharp enough to articulate benefit in the most clutter breaking and creative way. We have created a series of films where we have shown an innocent character, enacted by Javed Jaffrey, who always gets into funny and awkward situations which threatens to undo everything good that he has done in his job. In other words, ‘Uski Vaat Lag Jati Hai’ and at this opportune moment, Mr. M, the brand mascot, comes to his rescue to find his next job using the new Shine.com mobile app right then and there. We are launching this campaign across media – TV, online, print, radio, social media and outdoor – and looking forward to connect with large numbers of people among jobseekers and recruiters.”

 

 

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