Sharif Rangnekar takes over as Chairman of Integral PR

02 Jun,2015

By A Correspondent


Sharif Rangnekar

As part of an exercise to deepen and broad-base its market strategy, Integral PR Services Pvt Ltd, has made changes to its leadership structure. Sharif D Rangnekar, who was the CEO of the firm, has now stepped into the role of Chairman. The operations of the consultancy will now be shared and handled by its two presidents – Aseem Bhargava and Adhish Mehrotra. These changes are effective June 1, 2015.


Together, the two presidents have over 40 years of experience in the fields of marketing and public relations. They will be supported by the recently set up National Advisory Team that includes leaders from different markets specialising in issues and crisis, digital, integration and media relations.


Rangnekar has been at the helm of the consultancy, as it’s CEO, for over 10 years and has been responsible for growing Integral PR from a relatively small agency into a consultancy of reckoning. The firm, under his leadership, became a partner of Public Relations Organisation International (PROI) – the largest and oldest network of independent PR and marketing firms – in 2006. Three years ago, the firm entered the top 250 list of global firms put together by the Holmes Report and ICCO.


Moving forward, Rangnekar will mentor, train and provide a strategic direction to the consultancy. He will also help build new services and be involved in special projects and existing alliances and partnerships. “We have significant depth and breadth in the agency and the time is ripe for some of our brilliant leaders to run the show and build our business from where it is and where it can be,” Rangnekar said on moving in to the role of Chairman.


Bhargava has over 25 years of work experience in corporate communications and the world of public relations. He has been with Integral PR since December 2013 and looks after operations while working in the area of issues and crisis, and media. Mehrotra moved in to the firm in 2011 and since has built the integration business while leading significant wins for the agency. He has earlier worked in the spaces of sales and marketing besides public relations.


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