Shaleen Sharma appointed Vice President – Strategic Planning & Analytics for TracyLocke India

16 Jun,2015

By A Correspondent


Shaleen Sharma, Partner and Chief Strategy Officer at Wire frame with an experience of 16 years, working across places like Boston Consulting Group, Mindshare, JWT etc. has joined TracyLocke as Vice President – Strategic Planning & Analytics. Shaleen would be reporting to Sameer Mehta, Head- Business & Operations, TracyLocke and would be the lead strategist across the agency’s clientele and service offerings that include shopper marketing, trade marketing and retail solutions.


Having worked across various categories, he brings on board a significant understanding of consumer engagement, brand management & building strategic marketing platforms that combine digital, media & entertainment domains.


Shaleen is currently working on the development of a qualitative tool that reveals human needs and motivations and places them in a contextual and cultural framework. The primary application of this tool is about driving a deeper connect between brands and their consumers. He has also developed a real time web analytics tool that is capable of integrating all the brand variables, like sales, click through rates, foot falls etc.


Quoting on Shaleen’s appointment, Sameer Mehta, Head- Business & Operations, TracyLocke said, “At TracyLocke, we believe in Bottom – Up Grass roots approach to enable our clients with a business solution, which is powered by the Shopper insights. Shaleen brings in relevant experience in Shopper engagement strategies aligning it with brand Management & building strategic marketing. His understanding and expertise on Digital will only add to our vision of providing Technology lead Shopper insights and shopper experiences encompassing Path-to-purchase across the Retailers and e-tailers.”


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