Setu is now Suhana’s communication partner

04 Jun,2015

By A Correspondent


Pune-based Setu Advertising has bagged the communication mandate of Suhana. The account win came after a multi-agency pitch, in which Setu was invited to participate.


Suhana is a brand under Pravin Masalewale, the largest procurer, processor and marketer of spices in Maharashtra. The brand comprises a wide range of products in categories including Ready-To-Cook, Blended Spices and Pure Spices.


“Having grown from a 2 person home enterprise, Pravin now employs more than 1000 people, and reaches its consumers through a network of 463 distributors and 1 lakh retailers. That is a great story to be told, and we’re excited to tell it,” says Rugwed Deshpande, Director of Setu Advertising.


From the communication stand-point, we are likely to see the brand move from tactical, product-focused messaging to a more story-based, broad perspective, according to Nasir Shaikh, Setu’s Creative Head.


“We were very impressed to see the extensive research Setu put into their pitch. Their approach, although very strategic in nature, is underlined by strong emotional appeal. It’s something new for us and we’re excited to take this ahead and see how it takes shape,” says Sagar Pande, Manager– Marketing, Pravin Masalewale.


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