By A Correspondent

Swipe Technologies has signed Priyanka Chopra as its brand ambassador.The company will soon be launching a 360° marketing campaign featuring the Bollywood diva as part ofits two-year association. This is the first time that Swipe has appointed an ambassador for its brand.

Through Priyanka Chopra’s association, brand Swipe aims to augment its style quotient while highlighting its utility quotient. The company also has plans to create products themed around Priyanka’s persona.

Shripal Gandhi, Founder & CEO of Swipe Technologies said, “We are extremely pleased to have the Bollywood’s leading lady Priyanka Chopra as Swipe’s Brand Ambassador. Priyankais a perfect blend of intelligence, grace and elegance. She signifies today’s generationand has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm. Her admirationamongpeople across all age groups as well as different walks of life shows her incredible range and versatility that makes her fit seamlessly into our brand. Swipe is looking forward to a meaningful association with Priyanka Chopra.”