Ping Digital, One Network ink alliance

10 Jun,2015

By A Correspondent


PING Digital Network has announced a strategic alliance with One Network Entertainment. As part of this alliance, PING Network & ONE are launching the first of its kind ‘The Creators Collective’ to provide creators everything to become successful publishers.


‘The Creators Collective’, is an initiative designed for creators to produce content, collaborate with other creators and more importantly learn the art to becoming a publisher. With regular workshops by experts, sessions by and for brands/advertisers and creators, this will become a vibrant content creation hub.ONE and PING now boast of about 10,000 sq ft of studio cum office space in the heart of Mumbai’s media district of Lower Parel with top-notch creative teams, state of the art equipment with live broadcast facilities, production facilities and edit suites along with all the resources that creators require to showcase their talent. Inpsired by the You Tube Spaces, The Creators Collective will enable Talent to hone their skils & collaborate with other talent to create break through content.


Rajeshree Naik, Co-Founder & Director, PING Network, says “We are delighted to partner with ONE Network Entertainment to further strengthen our proposition of being a one-stop shop for the best digital video creators in India. This alliance is also a testimony of our own DNA as creators making us the preferred platform for the creator community. Through this partnership we also add the much sought after genre of comedy to our exisiting content making it more attractive for brands & advertisers. We now become a network of over 550 channels with close to 85million views a month bringing huge scale to the both creators & advertisers.”


Abe Thomas, Co-Founder One Network, says “ONE Network with over 70 mn views and a distribution network across 20+ global video platforms, is very enthused with the synergies that we can jointly exploit with an MCN like PING Network. We believe that through this partnership we will be able to collaborate with brands/advertisers and provide them with opportunities to interact, collaborate with a wider range of creators.” Adds Suresh Menon, Co-founder One Network, “ We are a Talent First media company and believe that we will discover the new stars of tomorrow through ‘ The Creators Collective’.


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