Philips India launches new range of Bodygrooming Solutions

19 Jun,2015

By A Correspondent

 

Philips India is ready to help Indian men manage the hair with its new range of product offering. Together with brand ambassador Arjun Kapoor, Philips India introduced a new product category within this business – Philips Bodygrooming range – which will help get rid of unwanted body hair.

 

Philips Male Grooming business offers a wide range of electronic devices for trimming, shaving and grooming. Philips believes in the trend of casual and DIY (Do It Yourself) styling, therefore Philips has brought the new Bodygroomers to address the needs of contemporary Indian men. The Philips Bodygrooming range has been designed to suit the Indian male skin and help them get rid of body hair in a painless and skin-friendly manner.

 

Commenting on the introduction of the new category of body grooming tools, ADA Ratnam, President – Personal Health, Philips India, said, “As India is witnessing a style revolution which goes beyond gender divide, men’s grooming products are a key focus area of growth for Philips Personal Health in the country. Consumer spend on grooming for both male and female has taken a leap over the past 5 years and this phenomenon is evident not just in the metros but in tier 2, 3 and even 4 cities.”

 

“We have relied on consumer insights and in-depth study of market requirements to design these products, to drive growth in the Indian markets. We have created many categories in Philips Personal Care that have grown successfully in short span of time- Philips Trimmers, Electric Shavers and Depilation for women. The category growth is a testimony to the effective and quick results which only electronic gadgets offer and Philips is a pioneer in these innovations,” he adds.

 

Bodygroom series 1000 is available in 3 variants with a price range starting from INR 1295 to INR 1495 and will be available across traditional and modern retail outlets as well as leading e-retail portals.

 

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