No metals for Indian agencies on Day 4 of #CannesLions2015

25 Jun,2015

By Shephali Bhatt


After winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions. Hungover from the Times of India party the previous night, Indian admen were seen entering the Palais well past lunch time.


Some opted for a compensatory off from the fest for a day, remaining to the confines of their hotel rooms overlooking the magnificent and sparkling Promenade de la Croissette.


After BBDO India’s clean sweep at the Glass Lions, a section of the Indian contingent busied itself in deducing how ‘Touch the Pickle’ campaign for P&G’s Whisper sanitary napkins — a piece that wasn’t too popular within the subcontinent — fetched a Grand Prix. While some concluded with the cliché about Cannes wins being “unpredictable”, the less charitable types claimed it was due to the South American lobbying skills of a prominent ad man from BBDO’s global network who was on the jury.


We don’t know whether to be flattered or disappointed that no credit or blame was laid at the door of Tista Sen, national creative director at JWT who was the sole Indian on the Glass Lions jury. Clients emerged the happiest out of the whole episode with Dabur winning a silver metal. Given the FMCG major’s feeble enthusiasm for domestic awards, this counted as a big deal.


On Creativeland Asia bagging a silver metal in Outdoor Lions, Sukhleen Aneja, category head at Durex India, said, “This outdoor campaign is a step in that direction and we are thrilled that it has been recognised as one of the best pieces of communication in the world at the Oscars of advertising.”


Source:The Economic Times

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