NexGTV & Fluence to create India’s first ‘Mobi-Serial’

04 Jun,2015

By A Correspondent

 

nexGTv – India’s preferred entertainment destination on the mobile, from Digivive Services, has entered into a strategic tie-up with CA Media Digital’s first venture Fluence – India’s largest celebrity digital network, to create celebrity led ‘mobi-serials.‘ Taking the next step in digital entertainment, Fluence will create and produce for the first time in India clutter breaking, original content for nexGTv.

 

Elaborating on the tie-up G. D. Singh, Director & CEO, Digivive said, “Mobile is increasingly becoming the preferred platform of consumption for Indian consumers and reports indicate that this consumption is further poised to grow significantly, as the average person is expected to watch TV and Video content (at least once a month) on 2.13 devices, up from 1.53 last year. Our intention is to articulate and address the needs of this rapidly growing and discerning mobile audience with mobile-first content”.

 

“Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents from the fields of entertainment, music and sports. Creating premium digital shows with our portfolio of celebrities for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views to the content and platform through our well thought out amplification program on social media thereby engaging the fans and followers of our celebrities in a new and highly compelling way,” shared Ashish Joshi, VP Digital & Business Head – Fluence.

 

This first ‘big’ step towards creation of unique content designed especially for mobile viewers marks an inflection point in the mobile entertainment domain and is expected to resonate very well with the audience who until now, have had to contend themselves with content produced for alternate formats including the big screens and home screens and adapted/ curated subsequently for the mobile. To help create the mobi-series, Fluence has partnered with Endemol Shine India, a CA Media investee company, to co-produce the shows and utilize their expertise in the field of production. Known for producing creative & clutter breaking content for TV broadcasters and film entertainment, Endemol Shine India will helpelevate the level of programming in the digital space which is currently inundated with amateur productions.

 

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