MobiKwik ready with biggest ever brand campaign

17 Jun,2015

By A Correspondent


Mobile Wallet player MobiKwik has recently launched their first integrated brand campaign. With an estimated annual media budget of Rs 100cr, this campaign is a key step towards MobiKwik’s growth plan of increasing its user base from 17 million to 100 million and its retailer base from 50,000 to 200,000 over the next 7 months. MobiKwik aims to create India’s largest payments network with 100M digitally paying users on one side and 200,000 retailers on the other side.


The MobiKwik app enables users to do a plethora of transactions – from phone and DTH recharge, utility payments, money transfer, to shopping at over 50,000+ offline & online retailers such as Myntra, Jabong, BookMyShow, MakeMyTrip, Cleartrip, Yatra, Café Coffee Day, PVR, Domino’s, Pizza Hut, JustEat, eBay, ShopClues, Pepperfry, FashionAndYou, to name a few.


The campaign, conceptualized by Bangalore based Happy Creative Services, comprises of four TV commercials highlighting some of the user cases of the MobiKwik. The TV campaign is being amplified across OOH, Radio & other online platforms… to drive home the brand’s promise of being ‘more than a wallet’.


On the campaign, Saurabh Srivastava, Chief Marketing Officer of MobiKwik said, “With this 360 degree campaign, our goal is to take to the larger audience a product that has been successful for the last 6 years. The team has worked long and hard to bring to the market a lightweight mobile-wallet that works seamlessly to pay bills, recharge, shop, transfer money and more. The first campaigns are always memorable and with our series of 4 ads, we’re hoping to carve out a space for MobiKwik Wallet in the user’s mind.”


Kartik Iyer

Kartik Iyer, Chief Executive Office and Co-Founder of Happy Creative Services shared, “Thanks to technology, user behaviour is being altered on a daily basis. A product like MobiKwik has more than one dimension to it. And to be able to communicate that all under one umbrella was really the challenge. I think we have managed to charmingly communicate the different facets of how MobiKwik delivers on being more than a wallet. May the downloads begin.”


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