By A Correspondent

Close on the heels of winning SAB Miller from Starcom, MediaCom has won the mydala.com media business following a closely fought pitch against IPG’s Lodestar. mydala is the largest online and mobile coupon and discount marketing platform site in India, and is now focusing on driving growth and new acquisitions through mass media brand building activities.

Commenting on the win, Anisha Singh, Co-Founder & CEO, mydala, said, “We are happy to announce this association. mydala is growing at a phenomenal pace and working with MediaCom will help in pushing the boundaries and reaching out to our customer base in innovative and creative ways.”

Says Niti Kumar, General Manager, MediaCom Delhi, who led the pitch “Ecommerce is the buzziest category on media today, and working with a unique model like mydala will be a great learning experience for the team. We are super excited!”