LifeCell appoints Magnon\TBWA to develop web properties

08 Jun,2015

By A Correspondent


LifeCell, private umbilical cord stem cell bank centre has appointed Magnon\TBWA as its agency to revamp its online presence that encompasses creation of web properties for the corporate and service brands. Following a multi-agency pitch, LifeCell granted the digital duties to Magnon\TBWA taking into account the agency’s competence in web design and technology integration.


Apart from being India’s first and largest umbilical cord stem cell bank, LifeCell is also the only player in the industry providing comprehensive stem cell solutions including menstrual stem cell banking, R&D and point-of-care stem cell therapy for orthopedic, and vascular specialties. As part of the engagement Magnon\TBWA will be delivering LifeCell website properties for India & GCC markets with specific emphasis on showcasing the brand’s wide range of services, namely- BabyCord, BabyShield and Femme.


Expressing his delight on the new partnership, Vineet Bajpai, Group CEO, TBWA\India said “We are extremely excited to partner with LifeCell, a truly pioneering brand that has won the trust of over 130,000 parents across the country. Our aim is to create a digital experience that complements the cutting-edge and futuristic nature of the services LifeCell provides. Magnon\TBWA team looks forward to being partners in progress with LifeCell.”


On choosing Magnon\TBWA as its digital partner, V. Ravi Shankar, CMO, LifeCell said “The digital medium has been a key gateway for customers to reach out to LifeCell to understand the concept and get interested to subscribe to the service. There has been a significant increase in the traffic to our website prompting us to revisit the key aspects of our web properties and create international design, rich user experience, educative content and compelling call for action. Digital technology is our backbone and we continue to leverage it to create convenience and delight for our customers. We found that Magnon\TBWA has both technology and design competencies to take LifeCell’s digital journey to the next level.”


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