Help us build the #IndiaBrandMap

15 Jun,2015

By A Correspondent

 

It all started with a tweet by Vala Afshar, CMO, Extreme Networks (@ValaAfshar) which was retweeted by former Star India CEO and Group CEO, Balaji Telefilms Sameer Nair with a remark:  “I’d love to see an Indian rendition. Should be surprising”.

 

From then on there were several participants on the Indian twitterverse with Jiggy C, Srinivasan K Swamy, Raj Nayak, Pradeep Dwivedi, Pawan Jaikhani, Jayaraman, Utsav Chaudhuri, Gitikka Ganju Dhar and Paritosh Joshi contributing ideas. The suggestion made by Mr Jiggy and Mr Dwivedi went a step forward in asking some of the Dainik Bhaskar group’s CEO to suggest brandnames.

 

“Indian, large, close to iconic, current brand,” was a suggestion made by Mr Swamy on what kind of brands should be tagged on the India map and from then on started a steady flow of suggestions.

 

Here’s how you can contribute to the list.

Visit: http://goo.gl/forms/mqFjLIg6dP and send in your brand names. We’ll be back with an India Brand Map soon.

 

If you’d like some inspiration, here are some useful links:

http://www.interbrand.com/assets/uploads/Interbrand-Best-Indian-Brands-2014.pdf

http://www.millwardbrown.com/BrandZ/2014/India/Docs/BrandZ_2014_India_Top50_Chart.pdf

http://www.sibm.edu/FacultyResearch/pdf/regionalbrands.pdf

http://articles.economictimes.indiatimes.com/2012-11-07/news/34971079_1_brand-equity-consumers-indore

 

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