Gerald Roche appointed as Senior VP at MudraMax

05 Jun,2015

By A Correspondent

 

DDB MudraMax-Media has appointed Gerald Roche as Senior Vice President. Mr Roche has prior experience inmedia planning, buying and AOR management in his career spanning nearly two decades. In addition to specializing in digital strategy, he has also created several brand building innovations.

 

Speaking at Gerald’s appointment, Sathyamurthy Namakkal, President, DDB MudraMax-Media and OOH said, “Gerald brings a set of skills to MudraMax; some that are unique and some that complement our current talent and philosophy. His leadership will benefit all our clients, team and media partners.”

 

Mr Roche has worked in India and the Middle East with leading agencies like Carat, OMD, Madison Media and Starcom MediaVest. He has also had stints with television and outdoor media companies. His last assignment was with SMV as Vice President-Media Buying. Some of the clients he has worked for include Asian Paints, Aircel, Axis Bank, Britannia, Cadbury (Mondelez), Chrysler, Emirates, Marico, McDonalds, Ranbaxy/Sun Pharma and Tata Chemicals among others. His work with media innovations has won awards at Goafest and EMVIEs, including two Grand EMVIEs in 2008 and 2012.

 

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