Da Vinci Learning ready for India sojourn

10 Jun,2015

By A Correspondent


Da Vinci Media, the parent organization for Da Vinci Learning – the fun educational television channel for the whole family, announced a 50:50 joint venture with The Quint for the channel’s much awaited launch in India and for a complete horizontal digital multimedia edutainment platform. The Quint is the digital venture founded by Raghav Bahl along with his wife, Ritu Kapur. Continuing with its commitment to provide the best in educational entertainment, the Da Vinci Media has associated with the popular digital content platform – The Quint, which provides a combination of compelling content, technology and distribution, coupled with high value digital journalism, storytelling, and advertising at scale.


Da Vinci Media through Da Vinci Learning brings to India high quality knowledge programming that entertains and brings young minds of all ages together, celebrating the life long journey of learning. Da Vinci Learning targeted at 6 -12 year olds and their parents, is known for turning television watching from passive observation into a meaningful and fun experience. This helps children develop various skills during the early years, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.


This association with The Quint will enable Da Vinci Learning to effectively amplify the channel’s presence across the country along with developing widespread and integrated relationships with leading media platforms and advertisers. This strategic move for developing the channel’s foothold in the Indian television and digital media industry just before its launch will definitely help in creating awareness about the meaningful and innovative content that the channel will offer to its Indian audience.


Commenting on the launch Ferdinand Habsburg, Founder & CEO of Da Vinci Media said, “We are delighted to partner with Raghav Bahl and The Quint, a brand renowned for its strong digital media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market. We aim to provide innovative and engaging educational content to children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills through a meaningful and fun experience.”


Raghav Bahl, Founder, The Quint, said, “While Da Vinci Media brings expertise in programming content, this JV helps us to further expand, drive synergies  and diversify our digital content portfolio. The Quint will aid consumers in accessing Da Vinci Media’s Da Vinci Learning channel’s content through our digital distribution capacity.”


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