Contract unveils brand campaign for Vectus

05 Jun,2015

By A Correspondent

 

Contract Advertising has unveiled a new campaign for Vectus that promises to heat up the battle in the water storage tanks and plastic pipes industry.

 

Talking about the brief, Ashish Baheti, Director, Vectus Industries Ltd. said, “The challenge for us was to leverage our legacy of 25 years in the industry to get a head start for our flagship brand, Vectus. We wanted Vectus to rise above product features and speak in the voice of a leader – a voice of authority, reason and foresight. We also wanted to reach out to home builders across age groups as well as those from the construction industry with a memorable message which keeps us on the top of their minds”.

 

Shot on the parched terrain of Rann of Kutch in Gujarat by talented director Sainath Choudhary, the TVC is intense and a refreshing change from the clutter of product advertising today. The cinematography, the cast and the sound design come together to create the excitement of a western thriller, and the entry of the product leaves one nodding in agreement.

 

“Tanks, pipes, drainage pipes aren’t exactly top of mind for people ever. What we’ve done here is to change the conversation of the category. We’ve taken the usual clichés of durability, longevity, strength etc. and represented them in a totally new and compelling way. The socially responsibleangle presents the case to the consumer in a manner they can’t ignore. It brings the category into the forefront and presents Vectus as a thought leader in it,”said Mayur Hola, Executive Creative Director, Contract Advertising New Delhi.

 

Vectus Industries is one of India’s premier brand of water storage tanks and plastic piping solutions. Leveraging their massive pan-India retail presence in the water storage tanks domain, Vectus launched their comprehensive piping solutions range successfully, and has made huge strides in the past few years.

 

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