Cartrade.com showcases its wide choice of used cars in new TVC

26 Jun,2015

By A Correspondent

 

CarTrade.com has come up with another creative campaign that showcases the abundant selection of cars being offered to its customers. Created by Madison BMB, the TVC positions CarTrade.com as the one-stop shop for all your used car buying needs, thus reiterating the core message of its earlier ad, ‘Car Hai Lena, CarTrade Hai Na’.

 

The TVC presents six dogs named Speedy, Seth Ji, Cookie, Goga, Paris and Bosco who are happily riding in their favorite cars. The film shows Speedy cruising in his Fast car, Seth Ji relaxing in his Luxury Car, Cookie and Goga driving their Large and Small cars. This is followed by Paris in her stylish car and Bosco enjoying his Naughty Car ride. The TVC informs the car buyers about the comprehensive and largest selection of used and new cars available at CarTrade.com.

 

Bharath Sastry, Business Head – Consumer, said, “Our latest TV ad campaign highlights one of the key differentiating features of CarTrade.com. We wanted to showcase that we have the widest choice of used cars in an interesting way. In our earlier creative, we used dogs as the key characters and consumers found the concept endearing and hence we have carried it forward in this TVC as well.”

 

Raj Nair

Raj Nair, Chief Creative Officer, Madison BMB said, “After the success of the recent campaign, we looked to see how we could refresh the franchise. The result is this commercial that looks to entertain and help CarTrade.com to differentiate itself in the online car sales segment. The core message is the same, with the Lakhon used cars and Hazaaron certified cars taking centre stage, but with a fresher, more captivating and engaging idea and execution.”

 

The TVC of one of India’s largest auto classified platform highlights that it has over 1,65,000 used car listings including thousands of certified cars that come with free warranty for buyers. Furthermore, the convenience and comfort of buying a car through CarTrade.com is perfectly reflected in the tagline, ‘Car Hai Lena, CarTrade Hai Na’ (If you have to buy a car, you can count on CarTrade). Initially the ad will air on television through popular English, Hindi and regional channels.

 

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