@CannesLions2015: India gets 3 Silvers & 1 Bronze on Day 2. 26 shortlists in Outdoor, Media & PR + Kan Khajura Tesan, but that credit will go to UK

23 Jun,2015

By Shephali Bhatt

 

India’s award hunt at the 62nd Cannes Lions International Festival of Creativity is off to a promising if not a spectacular start. Of the 18 shortlisted entries in the Press category, Indian agencies romped home with three Silver Lions and a solitary Bronze Lion.

 

Leading the pack was McCann Worldgroup with two silver metals for its campaigns for Dish TV and Dabur’s Gastrina. While Grey picked up a silver for its DHL Express campaign, the bronze went to Taproot Dentsu for Mumbai Mirror.

 

The Grand Prix winning entry in the category was from The Community, Miami, for its work on the Buenos Aires Public Bike System.

 

The solitary entry in Direct from TBWA failed to convert while India had a no show in other categories announced on Sunday like Promo & Activation, Innovation and Mobile Lions.

 

The Indian contingent has reason to stay hopeful though. BBDO has two shortlists in PR for Ariel and Whisper and O&M has one for Fortune Oil.

 

In the highly-prized Creative Effectiveness category, HUL’s mobile radio platform Kan Khajura Tesan has an entry submitted by Lowe & Partners Worldwide given the well-known antipathy of the agency’s Indian unit Lowe Lintas to awards.

 

In Outdoor category, India has 15 shortlists from five agencies out of 469 total shortlisted entries. These include McCann Worldgroup for Dish TV, Creativeland Asia for Reckitt Benckiser, Grey Worldwide for DHL, O&M for Puffin and DDB Mudra for Volkswagen.

 

In the Media Lions, India has eight of the 294 shortlisted entries. Interestingly enough, it’s not a media agency, but creative shop BBDO that leads the tally in this category with shortlists for its work on Ariel, Whisper and iCongo.

 

DDB Mudra has a shortlist for Zee Media and O&M for Philips. Among the media agencies, the shortlists are Mindshare for Clinic Plus and Mediacom for Gillette. Jasmin Sohrabji, CEO of Southeast Asia at Omnicom Media Group and one of the Media jurors feels that the work is good but not consistent.

 

“Most of the innovative work was not scalable. I think we need to add sustainability as a criteria along with idea, execution, strategy and results,” she says.

 

Source:The Economic Times

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