BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015

26 Jun,2015

By Shephali Bhatt


Only two days for the Cannes Lions festival to come to a close and still no sight of Indian admen, barring a few, anywhere close to the seminar halls. One would conclude the only Indians who are here to attend sessions are the Young Lions. Except we heard one of them say ‘Young Lions’ is just another way of getting an entry to the fest.


Nothing is sacred anymore, we guess. But guess who arrived without notice right in the middle of the day to collect a Grand Prix Lion — BBDO India’s chairman and creative chief Josy Paul and chief executive Ajai Jhala.


“We told Chris (Thomas) there’s no need to courier our Lions, the courier boys are here now,” he said. It’d seem that Paul got off the right side of the plane in the morning because BBDO India’s video for iCONGO titled ‘The World Wants More of A Good Thing’ got a shortlist in Film Lions.


Also shortlisted is Taproot Dentsu’s film for Mumbai Mirror. The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes.


The video is addressed to Terry Savage, chairman of Cannes Lions, in fact. On hearing the news, Jeroninio Almeida, founder of iCONGO said: “I am sure very soon people in award ceremonies will also get conscientious about tracking the veracity of social campaigns created by advertising agencies. The process for change has begun and I am sure we will see impact on a bigger scale very soon. Though it’s ironic I am glad that people who had put in their efforts to help us raise this issue are getting their due recognition.”


Source:The Economic Times

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