BBC maps changing attitudes in international affairs via new study

15 Jun,2015

By A Correspondent


BBC World News announced the findings of a new global survey* into changing attitudes towards international affairs. The study showed that in India, 84 per cent of people are more concerned about world events now than they have ever been before. The figure was the highest of all countries surveyed and well above the global average of 69 per cent.


On average, in the countries polled, the main areas of concern were news stories about terrorism (70 per cent), war/conflict (59 per cent), health (55 per cent) and the environment (52 per cent). Terrorism was the main concern in five of the eight countries, including India, where 71 per cent of people surveyed saying it is something they are concerned about.  People from India were more likely than any of the other nations polled to be concerned about the environment (62 per cent). Health (63 per cent), corruption (60 per cent) and human rights (52 per cent) also scored strongly in the country. Only 1 per cent of respondents in India said they were not concerned about any global news stories.


Globally, the study suggests that global news plays an important role in making people feel informed about what’s going on in the world (68 per cent) and understanding it (62 per cent). It shows that Indians feel particularly strongly about the importance of global news, with figures considerably higher than the global average – 73 and 70 per cent respectively.


Globalisation is driving interest and behavioural change, with more than half of those surveyed globally saying that they pay more attention to global news (55 per cent) and that they discuss international news with friends and family as a result of seeing global news stories (58 per cent). Again, India polled higher with 69 per cent saying they had spoken to friends and family about a global news story, considerably higher than the all market average.


Across all markets, around a third of people (36 per cent) use global news coverage to make decisions about how to protect their family but, in India, this rose to more than half (58 per cent), which was more than any other country surveyed. Globally, around a quarter (28 per cent) find it useful for making financial choices but almost half (46 per cent) of Indians use it for this purpose.


Jim Egan, CEO of BBC Global News Ltd, which owns BBC World News and, said, “These results show the increasing impact and relevance of news events to people across the world.  At a time when many news providers are cutting their international coverage and opinion and propaganda are being touted as fact, audiences want to cut through the noise in search of information they can use to inform their understanding and decisions.  As the world becomes increasingly interconnected, access to accurate, impartial news, whether on TV, radio, online or social media, is more important than ever.”


Recent figures** show that figures for the BBC’s international news services have grown across all three of its platforms – TV, radio and online have grown over the past year. BBC Global News Ltd’s audience has grown to 105 million with BBC World News TV’s up by 12 per cent, and growing by 16 per cent.  For the first time, television (148m) overtook radio (133m) as the most popular platform for BBC international news. The BBC World Service’s audience has increased by 10 per cent and now stands at 210m, with the biggest boost coming from new World Service TV news bulletins in languages other than English.


(*Source: All figures, unless otherwise stated, are from YouGov Plc.


Study conducted by YouGov on behalf of BBC World News between 13th and 25th March 2015. Respondents were nationally representative, online or urban samples from USA, Germany, Japan, South Africa, Australia, Hong Kong, Singapore and India.  Total sample size was 7,691 adults.


Total sample size in India was 1005 adults. The survey was carried out online. The figures have been weighted and are representative of the urban population of adults in India (aged 18+).


**Source: The BBC Global Audience Measure)


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