Ashish Bhasin takes overall charge of Dentsu Aegis in India

02 Jun,2015


By A Correspondent


His designation is already rather long. It goes: Chairman & CEO – South Asia, Dentsu Aegis Network, Chairman, Posterscope and psLive – Asia Pacific. And now there may be another two: Executive Chairman, Dentsu India and CEO, Dentsu Asia Pacific (South).


Okay, it’s been spoken about much over wine and single malts over the months. First soon after the general elections. We interviewed Rohit Ohri last year and asked him this, which he laughed at. We asked him about the entire structure at Dentsu Aegis and who reported to whom, and he explained what appeared to be a complex structure. We were a shade too lazy to detail it and just deleted the question.


The rumours of Ohri relocating to Singapore have been doing the rounds for a few months. In fact a shade too long for us to start dismissing them. But now it’s confirmed, lah.


He may as well start getting used to the Singaporean style of suffixing everything with a lah.


So here’s the communiqué which we received from the communications office which until yesterday only serviced the business head quartered out of Bhasin’s office:

Dentsu Aegis Network today announces the geographic expansion of Rohit Ohri’s role. Having previously led Dentsu in India and Asia Pacific South, Rohit is now appointed CEO Dentsu Asia Pacific (ex Japan) covering all markets in the region outside of Dentsu’s home territory. In doing so Rohit relocates from Delhi to Singapore.


Nick Waters CEO Dentsu Aegis Network Asia Pacific said: “Rohit has done a fabulous job transforming Dentsu in India. Across Asia, Dentsu has an extraordinary track record of innovation and as the largest agency in the region has an unmatched depth and breadth of capabilities. Sano-san and myself are really looking forward to working more closely with Rohit to unleash the full potential of the business.”


Commenting on the move, Hiroaki Charlie Sano, Executive Officer of Dentsu Inc. and CEO of the Dentsu Branded Agencies within Dentsu Aegis Network said: “Dentsu is an agency network with a long standing history and a strong footprint in Asia Pacific. Rohit shares our creative ambition and strong vision for Dentsu and the way we work with our clients. I’m delighted he will be taking on a more central position within the network to help guide the business outside of Japan”.


The release we received didn’t mention about who’s taking charge from Ohri. But our sources at Densu Aegis Network India tell us that Bhasin took charge from June 1. Guess we’ll hear the official version soon.

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