ZETC opts for a vibrant new look

06 May,2015

By A Correspondent

 

ZETC has rolled out a refreshed new look which reflects the culture of today’s youth.The renewed look of the channel has been carried out with an aim to provide viewers the latest Bollywood music and showsalong with the hot trending topics that tinsel town has to offer.

 

The new logo of ZETC presents a more youthful and energetic feel to the channel with a play on vibrant rainbow colorsthrough animation. The tagline Youth Music Café of the channel,which is an extension ofthe new brand ideology,will help young viewers to identify and relate to the programming on a personal level.

 

Announcing the new brand strategy, Vishnu Shankar, Channel Head, ZETC said, “Today’s youth lives in an era of abundance. They have access to the best of the programming content and hence they expect supreme quality from the entertainment providers. The industry has evolved in an interesting way over the period of time and these are the times of transformations. At ZETC, it has been our endeavor to provide our viewers with the best programming content. Our channel has grown with the genre and has developed a loyal fan base which will expand rapidly as we unravel its untapped potential with the new refresh look. In its new manifestation we will leverage the iconicity of Bollywood and transform ZETC into themost preferred Hindi music channel.”

 

As a part of the revamp strategy, the channel will see several additions on the programming front.Iconic characters of Hindi cinema will be brought to life in entertaining parody forms along with the music, film reviews and juicy filmy gossip. Highpoints of the programming will be exclusive a talk show hosted by renowned trade analyst KomalNahta and the Bollywoood Business Awards. The talk show will cover the latest developments in the film industry including new releases, interviews, box-office collections, the emerging trends and future forecasts.

 

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