Zee Learn Appoints Scarecrow as its creative agency

29 May,2015

By A Correspondent


Zee Learn, an arm of the Essel Group and one of the leading education companies in India, has awarded its creative mandate to Scarecrow Communications. The agency was selected after a comprehensive pitch process. It may be noted that Scarecrow already handles multiple brands of the Essel Group including &Pictures, Zee Khana Khazana and DittoTv.


Zee Learn pre-schools chain Kidzee (which has 1350+ pre-schools in more than 500+ cities), Mount Litera Zee schools, Brain Cafe, Zee Institute of Creative Art and Zee Institute of Media Arts.


Confirming the news, KVS Seshasai, Chief Executive Officer, Zee Learn Limited said, “In Scarecrow, we found the perfect blend of creativity and passion that can empower our journey to the next level. Also, we are poised for strong growth across different categories and this journey with our creative partner will play  a critical role in bringing strong ideas and innovations to life for our brands”


“With Scarecrow Communications as our creative agency, we are confident their passion for creativity will help us communicate our passion and excellence in knowledge building”, added Abhinav Upadhyay, Head – Marketing and Innovation, Zee Learn Limited.


Raghu Bhat

Said Raghu Bhat, Founder Director, Scarecrow Communications said, “At a personal level, I am very happy to be working on Zee Learn as this is an interest area. But there are two other things that make this mandate even more exciting. Firstly, the sheer audacity of Zee Learn’s vision plus the role of communication in realising it and secondly, the company is very entrepreneurial in its approach.”


Added Arunava Sengupta, Founder Director, Scarecrow Communications: “We are thrilled to be partnering Zee Learn at such an important stage of the brand life cycle. Through this mandate, we have an opportunity to touch of lives of children from the ages of 2 to 18. That is very satisfying.”


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