Zee Entertainment launches new corporate brand film created by FCB Ulka

18 May,2015

By A Correspondent


You hear Prime Minister Narendra Modi talk of ‘Vasudhaiva Kutumbakam’ in most of his addresses internationally. Just last week, speaking to the Indian diaspora in Shanghai, China, the Prime Minister spoke of Vasudhaiva Kutumbakam which can be translated from the Sanskrit as The World is My Family.


Interestingly, Vasudhaiva Kutumbakam is also the corporate credo of Zee Entertainment Enterprises Limited (ZEEL).  Now building on its global positioning of ‘Vasudhaiva Kutumbakam – The World is My Family’, ZEEL has announced the launch of its new corporate brand film. Currently reaching over 959 million viewers across 169 countries, the film reiterates Zee’s role as a global brand, a cultural ambassador, uniting people in India and across the world through its wide network of 33 domestic and 36 international channels.


Zee Entertainment had unveiled its corporate brand positioning and identity,‘Vasudhaiva Kutumbakam – The World is my Family’, in 2013.


Roland Landers

Satbir Singh

Speaking on the new brand film, Roland Landers, Head – Corporate Brand, ZEEL said, “In its journey of 22 years, Zee has made a significant place in the hearts and minds of millions of viewers across the world. Through this film, we not only cherish their presence, but also welcome the world to be a part of this family.”


Satbir Singh, Chief Creative Officer, FCB Ulka, the communications agency that created the film said, “Zee is today this massive family with millions of family members around the world, connected through highly engaging television and movie content. We are celebrating this inclusive value of Vasudhaiva Kutumbakam, or the World is a Family, with this film.”


The film will be aired on all Zee Entertainment and Zee Media channels starting today (May 18). The film’s roll-out will be supported by a print ad as well as intensive promotion on YouTube and other social media platforms.




Post a Comment 

Comments are closed.