‘What are you Numero Uno at?’, asks jeanswear brand in new campaign

22 May,2015



Jeanswear brand Numero Uno has launched a new campaign “What are you Numero Uno at?” The brand has been delivering fashion for over 25 years and the new campaign is part of its repositioning strategy to reach out to today’s fun, intelligent and fashionable youth.


Conceptualized and created by Hakuhodo Percept, the campaign “What are you Numero Uno at?” evolved from the brand name and its core philosophy. Through a dramatic yet insightful approach, it elaborates on the fact that there is a Numero Uno quality in everyone and encourages each one to celebrate that uniqueness about you. Whether it is quirky, practical, interesting, funny or uncanny, celebrate and flaunt it boldly and fashionably. With this, Numero Uno aims to put the spotlight on the common man by appreciating his un-celebrated Numero Uno qualities in a very stylish way. The exciting campaign will be executed through a complete 360 degree approach with a focus on Print, OOH (hoardings and mall branding) and Cinema branding.


Commenting on the new and exciting campaign, Narinder Singh, MD, Numero Uno Clothing Ltd. said, “Through this realistic and edgy concept and brand communication, we are creating a distinct identity and hope to set a new trend amongst the youth. The treatment complements the idea by capturing ‘the New-Age Numero Uno achievements’ by presenting them in a vibrant, lively and youthful manner”.


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