&TV gears up for The Voice on weekends

21 May,2015

By A Correspondent


Internationally acclaimed reality music show The Voice makes its way to India starting next month on &TV. Produced by Endemol and brought to us by Talpa Media, the show is unique in its concept as participants are judged only on the basis of thir voice.


Speaking at the unveiling of the show on Tuesday, Rajesh Iyer, Business Head, &TV said, “This show is our first step towards presenting a high impact weekend property in the reality space. The format of the Voice has been widely accepted worldwide and gained popularity and we expect the same to work in India.”


The show will be judged by some of top talent like Shaan, Sunidhi Chauhan, Mika Singh and Himesh Reshammiya, who will also double up as coaches for participants.


The Voice has a unique format that begins with the Blind Auditions, wherein the coaches have their back faced to the performer, so that they cannot see, but can only hear the performance. If they like what they hear, they can press a red buzzer on their seat that will turn their chair around and see the performer. The performer then automatically goes into that coach’s team. However if more than one coach turns around, then the performer can choose a team. In the next round, that is the Battle Round, the coach will pit two of his/her own team members against each other to perform the same song. One out of these moves ahead, the other moves out. In the final round, the Live, the contestants will be coached by their mentors and a team of professionals. The top contestants will do a final performance and the audience is left to vote for their favourite.


“The format of the show is one of a kind and has never been done before in India. I am excited to be a part of it and look forward to giving a break to at least five to six participants from the show. More than for the channel, the TRPs here are more important for the contestants who wish to make it big,” Himesh Reshammiya said.


Said Deepak Dhar, Managing Director and CEO, Endemol India who are the producers of the show: “This is the first show in India, wherein emphasis is given only to the voice and nothing else. The blind audition is what distinguishes this show from all other reality music shows in India.”


All four coaches are ecstatic to be a part of the show. “The Voice India is here to redefine the music reality space in India, and I am happy to be on board,” Sunidhi Chauhan said. Mika Singh added, “I am thoroughly looking forward to finding a voice that has an exceptional quality, something real and versatile that will make heads turn.” Singer Shaan couldn’t make it to the announcement; however he left a video message, “What clicked for me is that every round on The Voice is very different and innovative. If you want to be on television and on a music show, it has to be The Voice.”


The Voice India goes on air on June 6, 9pm on &TV and will be aired every Saturday and Sunday at 9pm.


Post a Comment 

Comments are closed.