Torque makes a winning start in Q2 ’15

05 May,2015

By A Correspondent

 

Torque Communications has had a good start to the year including the recently-won account of Myntra. Earlier, Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation.

 

“We see two large qualitative shifts that benefits Torque. One, companies are increasingly looking at communicating stories irrespective of the medium – so our grasp of how news and stories are flowing today are making a difference. Second, there is increasing focus on quality of thinking and execution. We see leaders in their fields getting ready to jump from the conventional bandwagon to the realization that digital consumption makes geographic specificity irrelevant. It doesn’t matter if you are in Koppal or Kolkata, consumers are participating in a common marketplace and reputations of companies and brands matter as much in Delhi as in Dehri on Sone. The unified view of the brand is changing communication thinking and this will get accelerated over time as mobile internet consumption matches mobile commerce spends,” shared Supriyo Gupta, CEO, Torque Communications.

 

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