TheSmallBigIdea wins communication & digital mandate for The Mud Rush 2015

22 May,2015

By A Correspondent


TheSmallBigIdea (TSBI), a digital marketing communications agency, has bagged the digital mandate for The Mud Rush 2015. The Mud Rush is a leading adventure festival and in its third year in India. Famous for its mud run and fun-filled adventurous obstacles, it is one festival which is looked upon by enthusiasts from around the country.


Harikrishnan Pillai, Co-Founder, TSBI says, “It is really an incredible opportunity for us to work with the most unique adventure festival in the country. Our agenda is to engage the audiences before, during and after the run. The attempt is to make Mud Rush synonymous to adventure outing, fitness & fun, pushing it as a lifestyle decision than a once in a year event.”


“We are excited to have TheSmallBigIdea on board. Their energy, creativity and strategic communication approach makes them the ideal partner to work with. They understand the pulse of the brand, the pulse of the audience that we at The Mud Rush are trying to tap.” said Ajay Prajapati, CEO, The Mud Rush.


TheSmallBigIdea is an integrated digital marketing communications company. They specialize in integration of ATL initiatives with digital/social media activities. The agency’s clientele includes names like ANDPictures, Esselvision, Reliance Broadcast, Bombay Dyeing, and ZEE Q amongst others.


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