Sonata celebrates marriage in an unconventional way

15 May,2015

By A Correspondent


Taking the brand’s message Karo, Toh Shaan Se to a new level, the wedding campaign from Sonata lauds the ever-growing spirit of the aspirational Indian. Centered around the Shagun watch, the brand stays true to its character, of doing everything with pride. In the spirit of the wedding season, the brand celebrates marriage in an unconventional way in their latest television commercial.


The wedding TVC opens outside a marriage court, where a young couple has just taken their vows. Their friends’ wish them luck and leave, making the newly-wed bride realize the absence of a fairy tale wedding and feels a pang of disappointment. Her husband taps her shoulder and gestures to ask her if she is alright. She shrugs away the feeling and smiles at him. He pulls out a box and presents her the Shagun watch from the latest collection of wedding watches by Sonata, to mark the beginning of their new journey. As he puts on the truly unique time piece on his wife, he surprises her with an orchestrated fairy tale wedding party.


Commenting on the significance of the Shagun campaign, Shalini Gupta – Head Marketing, Sonata, Titan Company Ltd says, “The wedding season is an important time for Sonata and we want to celebrate the spirit of our young audience who are looking to live their life to the fullest. With the wedding campaign we recognize that not all marriages are conventional and celebrating a moment of ‘togetherness’ is what matters the most. As an ode to this very spirit, we are telling the story of the newly weds who have done exactly that, shaan se.”


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