Samyak Chakrabarty quits DDB Mudra, to start social enterprise. May join Pratap Bose

13 May,2015

By A Correspondent


Samyak Chakrabarty

Joining in the flurry of activity at DDB Mudra is Chief Youth Marketer Samyak Chakrabarty who is also reported to have quit the network  along with his team.


He has been working with DDB Mudra since 2011 when the agency decided to partner and eventually acquired his start-up Electronic Youth Media, billed as India’s first youth marketing & communications agency.


So what’s next for Samyak: Setting up Social Quotient, a social cause marketing and communications enterprise. Social Quotient has signed a jv with Cineyug to Launch “SamajScope” which will create online content/ conversations for brands around social causes – another first in the industry.


In addition, he is also looking at taking the youth marketing concept to the next level with former DDB Mudra COO Pratap Bose.


The recipient of the Young Emvie of the Year 2014 by the Advertising Club, he has figured in Impact magazine’s ‘Top 30 under 30’ list for two years in a row. He has bagged awards for the Tata Nano Student Brand Manger Programme and was associated with Operation Black Dot which enabled 40,000 students to vote for 2014 general elections. He produced the DDB Mudra Group Youth Report and built an “offline social network” of insight seekers and conversations seeders in campuses for clients spreading across 6 metros




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