RBNL consolidates digital biz with ZO’s Performics

14 May,2015

By A Correspondent


ZenithOptimedia India has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited. ZenithOptimedia’s Performics won the business after a competitive pitch amongst key digital agencies.


Ashwin Padmanabhan

Confirming the appointment, Ashwin Padmanabhan, Executive Vice President & Business Head, Reliance Broadcast Network said,“As our brands 92.7 BIG FM, BIG Magic and BIG Magic Ganga continue to expand their digital footprints, it was imperative that we work with a partner who understands our brands and is ahead of the curve in the design and execution of digital and social media communication, Performics fits this bill perfectly for us.”


“We are really excited to partner with a diverse content producer client like Reliance Broadcast Network Limited. We believe that the Performics global playbook on media technology that drives planning across platform and channel were our key differentiators.” said Tanmay Mohanty, MD, Performics.


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