Quikr Nxt’s new campaign introduces Voice Chat

20 May,2015

By A Correspondent

 

Quikr has released a new multi-film campaign to create added momentum for its fast growing feature, Quikr Nxt. The campaign has been conceptualised by Scarecrow Communications.

 

The first film, for Voice Chat, dramatises the ease of use. It features Samir Khakhar who played the iconic character ‘Khopdi’ from the landmark TV serial, Nukkad. He plays a grandfather who has sold his car to buy a bike for his grandson using the phone. While the grandson is overjoyed, his father is surprised and exclaims how this happened, as he doesn’t even sms! The grandfather retorts – why would he sms when he can use the voice chat thanks to Quikr Nxt! The rest of the film shows how Quikr Nxt helps the grandfather sell off the car easily while enjoying a cup of tea with his wife.

 

Says Vineet Sehgal, CMO, Quikr, “Quikr continues to bring meaningful  innovations to the market by simplifying the process of online  buying and selling. The new voice chat feature on Quikr Nxt is an easy to use and  convenient feature that would help drive the mass adoption of online classifieds. With direct chat, photo & video sharing, location sharing, number privacy , voice chat and ability to keep multiple records, Quikr Nxt is the most comprehensive communication suite for buyers and sellers to connect per their convenience.”

 

Raghu Bhat

Manish Bhatt

Raghu Bhat, Founder Director, Scarecrow Communications, said, “Quikr has always opted for disruptive casting which increases the eyeballs. In this case, using Samir Khakhar was an inspired choice. He lights up the film with his terrific screen presence and effortlessly brings alive the ease of transacting through Voice Chat, which is another big innovation.”

 

Manish Bhatt, Founder Director, Scarecrow Communications said, “Quikr Nxt is already popular. We are confident that this beautiful and warm film that demonstrates the ease of usage will not just differentiate Quikr but also increase the usage.”

 

The second film in the Quikr Nxt campaign utilises another consumer pain point while selling cars – The consumer has to talk to each and every potential buyer and answer the same questions, repeatedly. The film uses a humorous creative device of a man holding his phone in front of a pre-recorded message on his tape recorder each time a buyer calls.

 

 

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