Popular regional shows now occupy extended primetime slot on Zee

05 May,2015



Zee TV has announced the launch of the dubbed versions of regional shows on its channel. Two of Zee Marathi’s successful shows have been dubbed in Hindi - Julun Yeti Reshim Gaathi as Mohe Piya Milenge and Eka Lagnachi Teesri Goshta as Mile Sur Mera Tumhara. The shows will be aired from Monday-Friday in a new primetime slot ‘Ummeed Ke Naye Rang’.


‘Mohe Piya Milenge’ is the story of Meghana who ties the knot with Aditya, an impressive young man much sought after by parents as an ideal match for their daughters – only to reveal to him, post –marriage that she loves somebody else. The show captures how the mature, young man chooses to help her connect with the man she loves rather than exposing or humiliating her for this breach of faith. ‘Mile Sur Mera Tumhara’, on the other hand, is a show that follows the lives of two young lawyers, Om and Isha, who fall in love with each other. Both the shows have some of the finest Marathi actors like Sukanya Kulkarni, Girish Oak, Umesh Kamat, Spruha Joshi, Lalit Badane amongst others.


Pradeep Hejmadi, Business Head, Zee TV says “It has been our constant endeavor to enrich our content offering and bring more and more great stories and characters to our viewers and the extension of our primetime to 5 PM is a step in that direction.  There is no pecking order for ideas and stories. It’s archaic to think that only Hindi can come up with earth-shattering ideas. When we were generally looking at ideas, we realized that in Zee Marathi there were some really good stories, and when we tested a few of the stories in other markets, they were quite nice. So, we evaluated whether we should completely re-create or dub. When we dubbed the shows, they were well-received and people loved it that way. The two Marathi shows are a mere beginning – viewers can look forward to some vibrant regional content from different parts of the country dubbed in Hindi on ‘Ummeed ke Rang’ in the times to come.”


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