No more pimples, propagates Himalaya Herbals in new TVC

04 May,2015

By A Correspondent

 

The Himalaya Drug Company unveiled their latest TV campaign for Himalaya Herbals Purifying Neem Face Wash. The new campaign captures emotions attached to the first pimple and how teenagers turn to their near and dear ones to seek solutions.

 

When you ask a teenager about their biggest nightmare, it’s probably going to be their first pimple. These are real anxieties, which perhaps most teenagers have lived through at some point in their lives. Research also showed that teenagers turn to their family for advice on skincare especially when it includes concerns like pimples; which was the insight that led to the creative idea.

 

Himalaya’s new commercial reveals how two siblings bond over a shared concern while also throwing light on the emotions attached with the first pimple. The protagonist in the commercial approaches her elder sibling with breakfast in the morning hiding her cheek with one hand. The ulterior motive behind her sudden benevolence is to seek a solution to her very first pimple from someone she trusts and knows has been through a similar problem. The commercial ends with the functional benefit of using Purifying Neem Face Wash for pimple free skin, with the underlying message ‘Himalaya sabsepehle’.

 

Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said, “Being market leaders, we plan to increase penetration and drive category growth which is pegged at INR 1550cr and growing at 15%. Having said that, providing ‘Pimple Free Healthy Skin’ to teenagers has always been the endeavour of ours and pimple is a growing concern amongst them. With our new commercial we want to make Himalaya Purifying Neem Face Wash the go-to solution for teenager’s face care concern and build brand synergy with them. We feel the commercial will connect with the teenagers and enable them to have Pimple free Healthy Skin.”

 

Created by Code Red, the TVC has been directed by Gajraj Rao and produced by Subrath Ray.

 

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