Sathyamurthy Namakkal

Aneil Deepak

By A Correspondent

DDB Mudra Group has announced the realignment of its media, OOH, experiential and retail businesses that are offered under the DDB MudraMax brand. It is rumoured that Mandeep Malhotra, President, DDB MudraMax has announced his decision to move on and will quit today or sometime this week.

Sameer Mehta

Sathyamurthy Namakkal, currently Executive Director, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now additionally take charge of the DDB MudraMax OOH business. Aneil Deepak (popularly known as Andee), currently Executive Director, DDB Mudra Group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. Sameer Mehta, Head, Business & Operations, TracyLocke, will take independent charge of the business and will now report directly to Madhukar Kamath, Group CEO&MD, DDB Mudra Group.

Madhukar Kamath

Mandeep Malhotra

Commenting on the restructuring, Madhukar Kamath, Group CEO & MD, DDB Mudra Group said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”

There was no confirmation forthcoming on Mr Malhotra. Update: MxMIndia learns that a ‘town hall’ conducted at the Mudra Max office, Mr Kamath did announce of Mandeep Malhotra’s decision to move on.