Mindshare on a roll, nets new biz of over Rs 700cr

25 May,2015

By A Correspondent

 

You read about this in The Economic Times already, now read it here. Mindshare India has bagged accounts aggregating over Rs 700 crore in new business for the agency in the last four months. The new accounts include the digital mandate for Snapdeal, media mandate for PayU, Saavn, Practo, Housing.com, NewsHunt, Novi Digital Entertainment, TTK Skore to name a few.

 

Speaking on the new account wins, Prasanth Kumar, CEO, Mindshare South Asia said in a statement, “We begin 2015 on a very promising note as Mindshare consolidates its leadership position in the market by adding several blue-chip clients especially in the ecommerce and digital industry. We are channelising our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever evolving media market- The Loop at Mindshare is one such example. Mindshare also includes a full-service digital and social media agency to ensure seamless planning across all media for brand campaigns.” Mr Kumar took charge as CEO of Mindshare South Asia on March 1 from Ravi Rao who was designated Leader, South Asia.

 

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