Madison Media snaps up Snapdeal wef July 1

26 May,2015

By A Correspondent [updated]

 

Madison Media Plus, a part of Madison Media Group, has just announced the win of Snapdeal. The account – run by OMD – was won after a multi agency pitch. The account will be handled out of the agency’s Delhi office. Madison Media will now be the Media Agency of Snapdeal effective July 1, 2015 but work on the account will start almost immediately, informs a communiqué.

 

Said Srinivas Murthy, Senior Vice President – Marketing, Snapdeal.com on selecting Madison Media, “We are very happy to have Madison partner with us on media going forward. They bring tremendous experience across categories, with learnings across multiple growth industries that can be leveraged for us. Madison is known for the high quality of media professionals and we look forward to them helping us drive our business to new heights.”

 

Sam Balsara

Added Sam Balsara, Chairman & Managing Director, Madison World, “I am delighted that Snapdeal after an exhaustive competitive review has found Madison Media to be worthy of handling this large and demanding account. Today Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise and this will be further strengthened with the joining of VikramSakhuja in a few months as Group CEO of Madison Media and OOH.”

 

Madison Media Group has won a host of new businesses in 2015including Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL, Bandhan Bank, amongst others. The gross billing of Madison Media Group is about Rs 3750 crore, adds the communiqué.

As reported earlier, the digital mandate for Snapdeal has been bagged by GroupM arm Mindshare.

 

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